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Company profile of AT Computers, a.s.





AT Computers Holding a. s. combined powers with the Polish AB

AT Computers Holding a.s. (ATCH) combined powers with the Polish company AB quoted on the Warsaw Stock Exchange and newly formed one of the largest trade companies in information and telecommunication technology in Central and Eastern Europe.

AB S.A. is one of the leading distributors of IT goods and electronics with sales of EUR 360 million in 2006. Based on an agreement signed on 19 September 2007 AB, the company registered with Warsaw Stock Exchange, bought all shares in AT Computers Holding a.s. consisting of the following four companies:

AT Computers – distribution company supplying ICT equipment, consumer electronics and mobile technology products in the Czech Republic.

AT Computers Slovakia – distributor operating in the Slovak Republic.

AT Compus – the largest company in the personal computer manufacture business in the Czech Republic with a capacity of 100,000 computers per year.

Comfor Stores – company controlling a network of over 160 retail outlets in the Czech Republic and 63 outlets in Slovakia. The current reliable management teams in all companies listed above remain without changes.


- Among the key factors that influenced our decision to join powers with ATCH was the company’s experience on the Czech and Slovak IT markets and the professional standard of the management. The potential and quality of both companies is documented by the fact that both AB S.A. and AT Computers a.s. were awarded the Distributor of the Year 2006 prizes in their countries – said Andrzej Przybyło, chairman of the board of directors and majority shareholder in AB.



– We are very happy to have found such a good-quality strategic partner. We believe that on the promising Central European market we can work together to achieve excellent results. Both companies have similar corporate cultures, a wide range of products and a vast experience in the sale of state-of-the-art products. In terms of internet sales, we are leaders in our countries, said Aleš Kilnar, chairman of the board of directors, AT Computers


When the transactions have been completed, one of the strongest players in the Central and Eastern Europe region will be born. “The combined total sales of both companies in 2006 amounted to almost EUR 360 million and their pace of growth indicates that in 2007 we will reach the position of an absolute leader in this part of Europe”

... pomáháme Vám prodávat


Dear Friends,

our company aims at making your work in selling ICT goods and services as comfortable as possible. Within several years our company became one of the leading distributors on the Czech and Slovak markets.

Following the merger with the Polish AB in October 2007 we became one of the largest distributors in the whole region of the Czech Republic – Slovakia and Poland. We are close to you in seven cities: Ostrava, Praha, Brno, Bratislava, Žilina, Warsaw and Wroclav. We are also available 24/7 at our web site www.atcomp.cz, which was awarded as the best site in the survey by the Computer Business magazine.

We continue to develop the range of our products and to improve the quality of our services in order to become your preferred supplier. We believe that the friendly corporate culture and individual approach that we have tried to build with our customers for a long time will contribute to pleasant business with us. We highly appreciate the possibility to cooperate with you and believe that our cooperation will continue do develop in the future.



Aleš Kilnar
Director



Why are we successful?
There is an easy answer to this question: We offer you – our customers – exactly what you ask for. In the appropriate structure, excellent quality and as soon as possible.

Rich Portfolio
We offer exactly what our customers ask for. We manage a balanced and comprehensive product portfolio, manufacture proprietary PC's, notebooks, servers and industrial workstations of outstanding quality. We are suppliers of computer peripherals, network solutions and additional products.

Individual approach
Our sales mean modern ways and value for money. We tailor our approach to each customer individually. We have implemented system credit management, which we are using successfully.

We help to sell
We help our customers to sell. The sales of our products are supported by professional marketing focusing on brand, dealer and end customer.

Excellent information flow
We provide quick and reliable information. Our customers can make use of a sophisticated and high-speed web interface linked with our information system. You can get accurate and updated information on your order processing status.

Modern Logistics
Our logistics is quick and reliable. Customers get exactly what they order – and in a timely fashion. This is made possible and supervised by our state-of-the art logistical center, equipped with an ERP/CRM information system.

Within 24 hours
We make effort to prevent problems from happening. However, should they arise, skilled technical support intervenes and a prompt adjustment takes place. Our triumph is what we call Urgent Adjustment – we supply any requested part within mere 24 hours.

Our Staff
Our staff is our real strength. A strong, motivated and resolute team of professionals.




We rank among TOP 3 distributors in the Czech Republic




Proprietary brands

Basic contracts


Official distributor for the Czech Republic; award for the development of distribution channels and active work with customers


Official OEM partner


Oficial LSP partner
concern ATC + HP
- first regional partner HP (CZ+SK+PL)



Recent awards


IT Distributor of Year 2006
in inquiry organized by Computer business journal
Comprehensive portfolio
Personal Computers
• Acer
• Autocont
• COMFOR
• Fujitsu Siemens
• HP
• Lenovo
• Premio
• Triline


Notebooks
• Acer
• BenQ
• ASUS
• Fujitsu Siemens
• HP
• Lenovo
• Sony
• Toshiba


Servers
• Acer
• HP
• IBM
• Mercury


Monitors and Projectors
• Acer
• ASUS
• BenQ
• FSC
• Hyundai
• HP
• Lenovo
• LG
• NEC
• Philips
• Samsung
• Sony
• ViewSonic


Printers and expendable supplies
• Canon
• EPSON
• HP
• Minolta
• Oki
• Samsung


Accessories
• Belkin
• DA-LITE
• Dicota
• Genius
• Kensington
• Microsoft
• Logitech
• Trust
Components
• Apacer
• Asus
• Fortron
• Gigabyte
• Hauppauge
• Hitachi
• Intel
• Kingston
• Leadtek
• LG
• Lite-On
• Microsoft
• ModeCom
• NEC
• Pinnacle
• Samsung
• Sapphire
• Seagate
• SONY NEC Optiart
• SuperMicro
• Teac
• Western Digital


Software
• Grisoft
• Kerio
• Microsoft
• ESET
• Symantec

Digital equipment and consume goods
• Canon
• Fujifilm
• Kodak
• Konica-Minolta
• Nikon
• Olympus
• Panasonic
• Sony


Digital equipment and consume goods
• Allied Telesys
• APC
• HP
• Cisco
• LinkSys
• Micronet
• NetGear


Game consoles and games
• EA
• Microsoft X-box
• Sony PlayStation


Sales director,
Petr Vaněk
We tailor our approach to each customer individually
Individual approach
Each customer is different and special. We make effort to understand our customers as much as possible and provide them with services tailored to their needs and leading their way to success.

Specialists
Our sales team has firmly defined structure. This simplifies our customers' orientation and their communication with us. Every customer has his or her own personal sales specialist in the individual segment (SMB market, components, retail, system integrators etc.). Specialists are available for each individual PC brand or line, other specialists deal with components, peripherals and products of prestigious brands such as IBM, HP and Acer. Our specialists also deal with special projects such as the Intel Partner Program, digital technology (DIGIMAX Project), and network infrastructure. We are nonetheless successful in Point-Of-Sale system solutions and accessories.

Call Center
A top-class Call Center is available to our customers for an easy and efficient communication.

Maximum benefit
An utmost attention is paid to cash flow management, namely to customer credits and payment maturities. Based on individual needs and possibilities of our customers, we focus on a single objective – maximum benefit for our partners and hence their full satisfaction.

Distribution:
Ideal geographical location for the 24-hour logistics within the Czech and Slovak Republics

Headquarters:
• Ostrava
Subsidiaries:
• Praha
• Brno
• Bratislava
• Žilina


Sales Department staff count: 80




Marketing director,
Martin Wanke
We are helping you to sell as professionals
Training in marketing, strategy and product knowledge
We are aware of the importance of personal meetings with you. This is the reason why we organize regular and specialised training sessions:

ATC Road Show - we will come to you to support your regional activities (7 cities for 450 partners).

Two-day meetings – we meet our long-term partners twice a year and train them on products, marketing and strategy (900 various partners, twice a year).

Other training is on sales psychology, Networking Forum and specialised technical training.

Printed matter
We produce easy to read datasheets on our products for your customers in the Czech language as well as regular catalogues with the goods and final prices.

Motivation competitions and programmes
Žiju si!/I am enjoying myself! – a year-round programme in which you can obtain many gifts and prizes during the whole year. Besides, we often organize interesting journeys for the best partners (Football European Championship, Ice-Hockey World Championship, skiing, beer festivals, etc.).

Events
We offer many product events every day – interesting bundles or competitions in the sale of selected goods.


Logistics Manager,
Tomáš Holaň
You get exactly what you ask for (and in a timely fashion)
Perfect and fast
These two words precisely characterize our logistical department. Forty member staff in our state-of-the-art logistical center make sure that anything our customers ask for is released from the warehouse, packed and sent out.

Automation
The whole logistical process is highly automatic. All operations are controlled by an ERP/CRM information system. Registration, movement and completion of goods are tracked exclusively with the use of bar codes. Consignments are made in real time. Thousands of highturnover items are available in a short time due to a unique design and technological linking of the packaging line with a descending shelf system. The completeness of the consignments is checked by scanning the goods. Needless to say, we thoroughly pack each consignment up and add features for the recognition of unauthorized intrusion.

Our Business Card?
Twenty thousand pieces of merchandise in 2700 items distributed daily. And should you have observation regarding our distribution, just tell us. You will help us improve our work for you!


RMA Manager,
Michal Křižka krizka@atcomp.cz
Do not hesitate ...
Complaint is not exactly the word we love to hear – hence we do our best, not have to use it. Should any complaint arise, however, we are thoroughly prepared to deal with it.

Urgent Adjustment
– that is what we call our triumph in this field. Urgent Adjustment means that you get a requested spare part for any computer of our manufacture within 24 hours. It is simple – you merely tell us which item is to be replaced and we send it out immediately. While the faulty item is not yet packed to be sent to us, a parcel with the replacement part will surely reach you on the following day. We pay due attention to all claims. The average processing time of a complaint is 17 days but one in every ten is settled within two days!

Quick claim processing
We are fully equipped for a quick processing of claims to your satisfaction. Our spare part warehouse keeps necessary parts available throughout the warranty period, and we provide an adequate replacement part even after the warranty expires. Should a particular item be outstored, our engineers will recommend you a hundredpercent compatible replacement with at least the same, but probably even better features. Figures are perhaps boring but in most cases highly eloquent. Hence allow us to quote one more figure: our warehouse has as many as 2500 items permanently on stock.


E-business Manager,
Rostislav Vybíral
Your own e-shop in 24 hours
Our e-shop, Your comfort
Nothing is as easy as shopping at our web portal. You are granted access to complete IT product database including PC configuration opportunity.
www.atcomp.cz; www.atcomp.sk

Your contact on our product websites
We make you do business on our web. Listing you as a dealer on our website will enable your customers to purchase from you directly. Leave some part of your concerns to us and enjoy doing good business instead!
www.triline.cz; www.triline.sk
www.premionb.cz; www.premionb.sk
www.comfor.cz; www.comfor.sk
www.europokladny.cz


We will take care of your own web - in 24 hours
Allow us to take care of your web sites and they will be always up-to-date and attractive four your customers. Without unnecessary work and trouble you will be able to offer over twenty thousand items of which most are in stock. We guarantee a complete assortment, updated and a “hot” offer of products and services. On top of this we will deliver the ordered goods to customers in your name.
www.ekatalog.biz

Your minimum costs:
We will arrange everything for you and your customers:
  • over 20,000 goods, most of it in stock and ready for instant delivery
  • own goods
  • computer, notebook or server configurators incl. HP
  • interesting purchase prices
  • marketing information, published articles, top products, innovations, bestsellers
  • delivery of goods to your customers within 24 hrs, collection of payment and its crediting to your account
  • issuing invoices to your customers in your name and their delivery to customers along with the goods
  • you will find further ther services at www.ekatalog.biz


Your minimum risk:
Simple and transparent contract, minimum fees. In the first month you can decide whether you wish to use the service. You pay for three months at a time, you can terminate the contract at any time.

Your bonus:
Daily update of your database – data for your shop or information system.
www.ekatalog.biz
www.zoner.cz/inshop
Our e-business solution reduces your costs to minimum

On-line data
- your customers can see immediately what's on offer

Virtual warehouse available
- over 10,000 items of merchandise, best selling commodities and manufacturers, most parts on stock

We deliver merchandise to your customer
- direct delivery under your own name

Information on products
- descriptions, parameters, images, datasheets and links, recommended prices

Day-to-day updating of your database
- data for your shop or information system


Company Management

Director,
Aleš Kilnar
kilnar@atcomp.cz
My objective is to make AT Computers a striving and highly evaluated company. In other words, working with us should be a guarantee of success both for our customers and for our suppliers.

Sales Director,
Petr Vaněk
vanek@atcomp.cz
Only satisfied customer will get back to us. I know that his or her satisfaction arises namely from the excellent quality of our products and services and from the individual, highly efficient approach to each customer.

Marketing Director,
Martin Wanke
wanke@atcomp.cz
Top products and services are our foundation stones. However, no success can be reached without focused and efficient communication of these products and services to customers and end users.

E-business Manager,
Rostislav Vybíral
vybiral@atcomp.cz
Right decisions cannot be made without accurate and timely information. We offer highly flexible and user-friendly web sales and information systems.

Head of Purchasing,
Martin Harazím
harazim@atcomp.cz
Vast portfolio, attractive prizes, goods always ready to be supplied to customers on time. This is our goal, this is our mission...

Cash Flow Manager,
Radka Čichoňová
cichonova@atcomp.cz
A successful customer is the best customer. We contribute to the success through individual approach to each customer - setting a customer credit and optimum payment maturities.